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Social Media Associate
CarbonBuilt is seeking a reliable, creative Social Media Associate to manage and execute our presence across Instagram, including Reels, TikTok, and LinkedIn. This role focuses on translating availability of low-carbon concrete masonry and hardscapes out of our plant in Danielson CT into engaging, accessible content for a range of audiences—from masons, concrete subcontractors, general contractors, developers, distributors, architects, and other industry professionals. The contractor will produce and publish 3-5 sets of posts per week, ensuring consistent visibility and alignment with CarbonBuilt’s voice and strategic priorities. $20/hour
Key Responsibilities
- Plan, create, and schedule daily content for Instagram, TikTok, and LinkedIn
- Translate technical concepts (e.g., low-carbon concrete, masonry, decarbonization) into clear, engaging content
- Produce short-form video (TikTok/Reels) and simple graphics aligned with brand guidelines
- Maintain a consistent posting cadence and professional tone across platforms
- Monitor engagement (comments, messages) and respond or flag as needed
- Identify relevant trends in construction, climate tech, and sustainability content
- Collaborate closely with the Chief Development Officer and VP Sales and partner (co-marketing) companies on messaging, announcements, and campaigns
- Track basic performance metrics (reach, engagement) and suggest improvements
Qualifications
- Demonstrated experience managing Instagram (photos and Reels), TikTok, and LinkedIn accounts
- Strong content creation skills (especially short-form video and caption writing)
- Ability to distill technical or industrial topics into accessible content
- Familiarity with social media trends and platform algorithms
- Highly organized and able to work independently within a limited weekly schedule
- Basic video editing skills (CapCut, Adobe, or similar)
- Willingness to travel to Danielson CT and around the New England region to visit job sites.
Preferred
- Interest or experience in climate tech, construction, materials, or sustainability
- Familiarity with concrete, masonry, or building materials industries
Time Commitment & Expectations
- ~5 hours per week
- Flexible schedule, but must support consistent daily posting
- Quick turnaround on time-sensitive announcements when needed
Please email your resume to people @carbonbuilt.com.
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